P&O Cruises new ship Iona will be officially named in a contemporary ceremony featuring a special one-off performance from Gary Barlow broadcast to a virtual audience.

Dame Irene Hays, DBE, DL, owner and chair of Hays Travel Group, will be godmother to the ship, Britain’s largest and most environmentally-friendly, in the landmark ceremony in Southampton on May 16, 2021.

Gary Barlow will perform a short set as part of the event, which will be broadcast to a VIP audience, in his role as music director. His involvement includes overseeing the ship’s 710 Club music venue and curating new talent to perform on board.

Dame Irene’s husband John, who died last November, founded Hays Travel in 1980 and it has grown to become the UK’s largest independent travel agency group. Together they were instrumental in the expansion of the Sunderland-based company and particularly in the acquisition of Bath Travel in 2013 and Thomas Cook’s retail travel agencies in 2019.

P&O Cruises president Paul Ludlow said “We are absolutely delighted that Dame Irene Hays will be Iona’s godmother, taking centre stage alongside Gary Barlow in a landmark naming ceremony which will be the first stepping-stone on the path to the return of the UK cruise industry.

“The travel industry as a whole has been paused for over a year and has been devastated by the events of the last 13 months. We are so immensely grateful for the support we have received from travel agents across the UK, all of whom have faced commercial challenges none of us could have imagined.

“With domestic cruising opening up from May 17 and with our series of UK coastal cruises proving very popular this summer, recovery is certainly on the horizon and Iona’s arrival into the UK and naming ceremony will be the ray of hope the cruise sector has needed for such a long time.

Will you be booking a cruise on Iona? We certainly can’t wait to see what she has to offer.

 

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